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Tim Winter

Director of Coaching - Basketball
Head Girls Coach Bartram Trail

Coach Winter is entering his 2nd season as the head girls basketball coach at Bartram Trail High.  He previously was the head boys basketball coach at St. Augustine High for 10 seasons.  He has coached four players who went on to play Division 1 basketball, and fifteen future college players in total.  He has been recognized as St. Johns River Athletic Conference Coach of the Year and received the Jeff Holt Pursuing Victory with Honor award in St. Johns County.  Prior to becoming a high school coach, Tim served as an assistant coach at Flagler College for 2 years.  He played at Flagler College for four seasons, including serving as team captain.  Tim graduated from Orange Park High. 

Ryan "RJ" James

Florida Prime Coaching Staff
Boys Coach Fruit Cove

Coach James is dedicated to the success of young athletes. He is is the head boys basketball coach at Webster Elementary and an assistant coach at Fruit Cove Middle School. Prior to moving to St. Johns County he coached for four years as the girl’s head basketball coach and three years as the varsity football coach for Piper High School in Broward County, FL. In high school he was a dedicated, multi-sport athlete, where he competed as a basketball player, wrestler, and football player. He went on to play football in College where he won a national championships in 2002. He later finished his Bachelor’s Degree at West Virginia Tech.

Terrance Singleton

Florida Prime Coaching Staff
Head Boys Coach Swiss Point

Coach Terrance was a multi-sport athlete throughout his high school career, playing basketball and football. An area native, he was the recipient of the St. Johns County defensive MVP award for football during this time. He attended Bethune-Cookman University where he exceeded academically and graduated with a degree in Physical Education. He went on to coach at St. Augustine High School in Basketball and many recreational league teams for boys and girls. Currently he is coaching at Swiss Point Middle School where he has been for 27 years.
Keith Matthews

Florida Prime Coaching Staff
Head Boys Coach Pedro Menendez

Coach Matthews is entering his 2nd season as the head boys basketball coach at Pedro Menendez High.  He previously served as an assistant coach at Flagler College for four years.  Keith played Division 1 college basketball at Fairfield University for three years, before completing his final year at Flagler College.  Keith played at Sebastian River High in Sebastian, Florida, where is the school’s all-time leader in scoring and rebounding.  

Shawn Platts

Florida Prime Coaching Staff
Coaching Staff

Coach Platts is entering his 5th year as a Principal serving students in Duval County. Prior to entering administration, Shawn was a Head JV and Varsity Assistant Coach at Fleming Island High School. He also served as Head Varsity Coach at Ed White. Before entering education Shawn served as an Assistant Coach at Jacksonville University where he also played for three seasons. He also played professionally in France and for the Saint Joseph Express, a United States Basketball League semi-professional organization.