Directors

Felipe Munoz

Executive Director

Felipe has spent his career developing athletes on the field while leveraging growth opportunities for the sports programs he leads. His high level visions and talent-development methods have led him to invitational participation within CONMEBOL/FIFA. Through these events he has firsthand experience organizing youth World Cup qualifying tournaments.  Most recently he served as the Head Director of Coaching at Florida Elite Soccer Academy where he oversaw the coaching staff development, tournaments and events organization, sponsorships and partnership planning, and coordination of new programs. Felipe implemented new and innovative techniques to increase enrollment, as well as running one of the largest soccer tournament and ID Showcases in the country. These events not only provided unique opportunities for players, but also brought significant revenue to the local economy. 

Prior to his role in youth soccer, Felipe served as an Athletic Director in a private school setting. He was also the Head Coach of the Texas A&M Int. University Women’s Soccer Team. He is a graduate of Texas A&M Int., holding a bachelors degree in Fitness & Sports, as well as a masters degrees in Sports Management and Leadership. He has held the role of adjunct professor at Texas A&M Int. University in the field of Fitness and Sports. He is currently dedicated to building the best sports club in Florida. 

Kassandra Orloff

Director of Operations

Kassandra has a Masters degree in Sports Management from Western Kentucky University. Prior to working with Prime Sports. Kassandra worked from Western Kentucky University in the Campus Recreation Department for 2 years coordinating Intramural and Club Sports. Kassandra also interned with Mid-South Conference in Game Day Operations. While working at Western Kentucky University, Kassandra held many positions in the National Intramural Recreational Sports Association. She was the Kentucky State Leader and served on many committees in the region. Kassandra is excited to now be working with Prime Sports in Youth Sports where she will have the opportunity to help create an environment and culture that puts the athlete and their families first. 

Chelsea Santoro

Director of Sports Operations

Chelsea is a career higher education administrator, currently serving as a Senior Director at Jacksonville University.  She lends her experience to Florida Prime by implementing technical platforms, garnering community support, and working to maximize program participation. Additionally, Chelsea has experience leading youth athletic and recreational programs as co-founder and operator of St. Johns Day Camps and WGV Soccer Academy.